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Marcello C. Hydrox Watch

Posted: 23 Dec 2010 04:04 AM PST

Here is a new watch from Marcello C. called the Hydrox. Yes, it does have (a lot) of IWC Aquatimer influence, as well as a few other popular dive watches, but it really is a nice looking re-hash timepiece. The Hydrox will be in steel and 43mm wide. There will be a polished version and a PVD black version. Marcello C. does dive watches really nicely, so I am expecting good things out of this one.


“I Am Rich” App Shows Up For Windows Phone 7 At The Bargain Bin Price Of Just $499

Posted: 22 Dec 2010 05:07 PM PST

Remember that ridiculous $1000 dollar iPhone application, I Am Rich? The one that did nothing but show a tacky static image of a red gem and some silly (and misspelled!) affirmation?

It didn’t last very long on iOS (Apple removed it hours after it went up), but it looks like someone else is trying to see how the idea fairs on another platform: Windows Phone 7.

Read the rest at MobileCrunch, where we’ll never charge you for our uselessness.


What I Want For Christmas: A 16:9 iPad

Posted: 22 Dec 2010 05:00 PM PST

There really aren’t any signs pointing to the iPad 2 being that much different from the current model. It’s not bigger or smaller (any smaller and it’s a “tweener” and any larger is impractical, according to Jobs), but it’s possible that they could put out something that’s arguably the same size, yet a different shape. I mean, I don’t seriously expect it to happen; it’s much more likely that it’ll just be a bezel shrink with front and rear cameras.

But given Apple’s continuing focus on media and inter-connectivity, and given that media’s increasing focus on the 16:9 aspect ratio, it really isn’t that much of a stretch. At least, it’s not a stretch to hope. Although let’s be honest, take a look at that picture there, it does look pretty strange.

I mean, Apple already went widescreen with the iPhone and iPod touch, and their displays are 16:9 now too (though laptops are still 16:10). Why shouldn’t all their devices be like that?

I’m guessing they’d want to keep it at very nearly the same screen size. So I did my rough calculations based on the idea of a theoretical 9.7″ 16:9 display. It would require a lengthening of the device by a small amount, about 3/4″ of an inch, and making it narrower by somewhat more than an inch. The resulting device would still be largely the same size and weight.

The benefits are easy to see: first, no big black bars when you watch movies and TV shows, both of which are increasingly in 16:9 instead of 4:3, 3:2, 2:1, and the other sundry aspect ratios in the business.

Apple could also increase the resolution to 1280×720. That’s native HD, and a net increase in pixels. Easy to market, easy to differentiate, easy to sell. The existing 16:9 tablets are 1024×600 or even 848×480, and can only ape HD the way the current iPad can. Having a truly HD (though not so-called “true HD,” i.e. 1080p) tablet would be a huge benefit. Add better speakers (as the gap on the back is rumored to be) and you’ve got a device you can easily sell as a media powerhouse, as long as you have the processing chops to do HD playback. And can you say “secondary display”? I knew you could.

The downsides are also obvious: lots of graphics and menus will have to be resized, or would be “letterboxed” in portrait mode. It’s also one more resolution to add to the once tightly-controlled iOS stable.

And at the moment, part of the iPad’s draw is that it isn’t 16:9 like some other tablets. And it’s possible they already rejected this form factor as being too unwieldy at this size. The Galaxy Tab is svelte, but with only a 7″ screen that’s not really an apples-to-apples comparison.

Anyway, this is all just a fantasy. But it’s only a fantasy until it’s a reality!


Will The Motorola Tablet Be Called The Xoom?

Posted: 22 Dec 2010 02:16 PM PST


I’m totally down with the new MotoTab being called the Buzz but PocketNow has discovered that Motorola recently registered “Xoom” as an official trademark, a move that points to rich usage of the name and term in their products.

We’ve heard a few things about the new Motorola tablet including information that it could run on Verizon’s network and include a 10-inch screen. The Xoom name could appear in conjunction with this launch.


They Got Him! Children’s Cancer Ward Console Thief Apprehended

Posted: 22 Dec 2010 01:30 PM PST


You guys, some days I love the internet. Do you remember that despicable burglar who made off with a bunch of consoles from a children’s hospital? Well, I’ve got good news and more good news.

The local police have made a point of tracking down the villain, and have apprehended a Mr. Charles Hinton on suspicion of the crime. Tip to would-be criminals: don’t wear distinctive glasses and facial hair when committing crimes on camera. So there’s that!

Not only that, but the crime attracted the attention of do-gooders around the country, and the hospital has been gifted a ton of stuff from local shops and elsewhere. In fact, my own post (and I take no credit for this at all, especially since it was originally from HardOCP) got picked up by none other than Motley Crue’s Nikki Six, who talked it up on his radio show and helped bring it to the attention of some game companies. The result?

I think we can safely overlook the blatant plugging of the “Sixx Sense” show considering the good that has been done here. ‘Tis the season for promoting!

Anyway, hope this makes the season a little warmer for you guys. One scumbag is behind bars, and a bunch of kids just had their holidays made. Thanks to the Charlotte-Mecklenburg Police Department, Nikki Sixx, Nintendo, Sony, Disney, Activision, EA, Microsoft, generous locals, and the internet.

And if you still feel like helping out, remember that Child’s Play is still accepting donations for other hospitals in similar situations.


Review: 3M MP160 Pico Projector

Posted: 22 Dec 2010 01:00 PM PST


Short version: 3M’s MPro series puts on a little weight! It’s still smaller than a regular projector, but it’s chunkier than every pico projector out there. But it’s also bright and well-built. If you’re not bothered by its girth, this is a great option, though the whole class of devices is still pretty expensive.

Features:

  • 30 lumens brightness
  • 2-hour battery life
  • SVGA resolution (800×600)
  • VGA, composite, component, 3.5mm audio connectivity, 0.75W speakers
  • MSRP: $350

Pros:

  • Bright, short-throw image
  • Decent battery life
  • Sturdy construction

Cons:

  • Bulkier than most pico projectors
  • No aspect ratio adjustment
  • HDMI or mini-HDMI would be nice

Full review:

I’m a fan of the 3M series of pico projectors, it’s no secret. Their best asset is ease of use and a very short-throw image. And I’ve liked their bodies better than the competition from Microvision and Optoma for the most part. The new series sacrifices the compact size of the original series to accommodate a bigger bulb and battery. Is it worth it?

The original MPro120 was quite petite, but somewhat dim. The followup MPro150 had internal file support, but was somewhat bigger. Now we have this one, bigger than the rest, but with a much brighter image (the 180 will add file playback and a touchscreen). The size has increased from… well, 3M has a handy little chart to show you the exact measurements:

Most importantly, the MP160 feels much bulkier, and weighs twice as much. The tripod included is also bigger, giving the whole thing a larger footprint on your desk, coffee table, or whatever. It’s still much smaller than a regular projector, even the most compact ones, and it is still portable, just not so much as before.

The image is quite decent. I feel that colors are less vibrant than on the Optomas, but the MP160 has the major advantage of having a shorter throw. With 30 lumens and only about three feet, I can create a very nice 40-inch image. You will need the tripod, and it can be frustrating getting everything just right and adjusting the focus, but that’s common to all pico projectors.

Battery life is rated at two hours, which I’d say is about right. If you keep it plugged in, you should be able to watch a movie through it or play games for a while. you can always plug it in while you play. Note to international users: it comes with US, UK, EU, and Australian plug adapters.

It also comes with an RCA cable and (thank you, 3M) male-to-female adapters. I had no trouble setting it up to work with a number of devices. At this point in time though I would think that 3M would include an HDMI option. Component is okay, but even small cameras are starting to come with mini-HDMI connectors. You can also get a direct-to-iPod/iPhone connector separately, which I didn’t get a chance to try out.

Operation is dead simple, this version being a simple passthrough for the video input. There are no menus whatsoever, only volume up/down/mute, battery check button, and power. No brightness adjustment or aspect ratio adjustment, which seem like they’d be no-brainers. 3M opted for the ultra-simple approach, which I can appreciate, but a huge amount of content these days is 16:9 or thereabouts, even pictures and presentations.

Conclusion

The MP160 is much more effective than its predecessors (and the competition) due to its superior battery life, short throw, and bright image. However, it’s also, as you can see above (next to the petite ShowWX+), big enough that you might consider moving into stationary projector territory with something compact yet full-featured like the Joybee GP1. And for the record, I don’t see much reason to wait for the MP180, since it will cost significantly more and these things don’t have very good format support. The MP160 is still a good option for those who want a compact way of throwing their show or game up on a bedroom wall (unless you like 16:9), and of course the more projectors 3M puts out, the cheaper the perfectly good old models get!

Product page: 3M MP160

sizes MP160 (1) MP160 (2) MP160 (3) MP160 (4) MP160 (5) MP160 (6)


2011′s Top 10 Most Anticipated Gear

Posted: 22 Dec 2010 12:00 PM PST

Who’s ready for 2010 to expire? Man, we are. It’s not that 2010 was a bad year or anything, but it was all iPad-this, iPhone-that with a bit of Android news bits scattered here and there.

With the products in the following list lined up for release, 2011 is set to be a much more balanced year. Of course Apple will still be a major part of the news cycle, but everyone from Nintendo to HP to even start-up companies like Notion Ink should be able to enjoy a fair share of the spotlight too.

3DS

Backstory: Nintendo randomly announced a 3D version of the Game Boy last March. The announcement really came out of nowhere. Nintendo, “Hey, yo. We’re working on a 3D version of the DS. BYE!” But then E3 rolled around where the 3DS made its official debut and we went hands-on. Neither announcement mentioned a price or release date though, which has caused the industry to speculate wildly. Finally Nintendo announced that while a 2010 launch was originally planned, the 3DS will hit Japan on February 26 with the US and European launch in March.

Hot in ’11: 3D is fun, but the current implementation with glasses and whatnot kills the appeal. The 3DS does not require glasses and it’s really 3D. Hollywood might be bumbling around with the tech, but the Nintendo 3DS could kick it mainstream. The system is going to be pricey with a sticker around $300, but this is no Virtual Boy. It’s the real deal and something you’re going to have to peep at Best Buy to believe just how good the games look in 3D.

iPad 2

Backstory: Steve Jobs sat down in a comfy leather chair on the stage of San Francisco’s Moscone Center and effortlessly launched the iPad. It’s now one of the fastest selling gadgets in history with over 3 million sold in the first three months of its life alone. Some estimates put the iPad on top of the entire tablet scene with a whooping 95% marketshare. But it’s not perfect. Ports are missing, there’s no camera, the 4:3 aspect ratio is no good for movies, etc. That’s where the iPad 2 comes in.

Hot in ’11: Apple could simply morph the current iPad into a different size and it will still break all sales records. But here’s hoping the company listened to the criticism of the original iPad and worked in some of the suggestions. Early leaks seem to indicate that it will at least have a camera, which only makes sense with Apple’s recent Facetime virtual product strategy. A lower price would be nice as well even if it means a smaller screen size.

BlackBerry PlayBook

Backstory: RIM is constantly talked about like they’re the underdog in the smartphone race, but the Canadian-based company quietly stays their course while shipping out BlackBerrys en mass. Each quarter they ship more than the previous. They know what they’re doing and the company’s first tablet, the PlayBook, is set to capitalize on that brand love. It was announced way back in September after a series of leaks and pre-announcements, though it won’t hit the market until the first quarter of 2011 (probably March). Will it be an also-ran like the Storm? Maybe. But maybe not.

Hot in ’11: RIM knows a thing or two about what the enterprise market wants in mobile — maybe even more so than Microsoft or Apple. That’s where the PlayBook will make the biggest impression. Corporations will likely snap up the PlayBook instead of the iPad as long as it integrates with their IT infrastructure without issue. The PlayBook might not be as a big of a hit with the direct consumer market — it will likely steal Samsung Galaxy Tab sales rather than iPad sales — but RIM will be just fine as long as companies and government agents buy them for execs. Obama loves his special NSA-secured BlackBerry. Perhaps he’ll get a special PlayBook as well.

Motorola Droid Tablet

Backstory: The current crop of Android tablets suck on pickles. Even the Samsung Galaxy Tab is only for die hard Android fans. That’s not Samsung or any of the manufacturers’ fault though. Google’s current versions of Android are simply not meant for tablets. Android 3.0 is set to change that and the Motorola Droid tablet will likely be the first out of the gate rocking the new interface. Mainstream consumers are more familiar with the Droid brand than Android, mainly because the line has been the only real hit hardware during the OS’s short life.

Hot in ’11: Motorola knows how to make Android handsets. The hardware is top-notch. So is the marketing. Motorola and Google have been said to be working closely on the tablet so it should correct many of the downsides of the current Android tablets. Hopefully both companies follow Apple’s lead by creating a product centered around the user experience, not hardware specs — but having a Tegra 2 in there will be nice.

Verizon iPhone 4

Backstory: The iPhone 4 is great. AT&T is not. That’s that.

Hot in ’11: The iPhone 4 is great and so is Verizon. That’s that.

PalmPad

BackStory: Palm’s last ditch effort in the smartphone world went herp and derp. But it wasn’t the software’s fault. The Pre and Pixi ran the [potentially] amazing webOS operating system. It just so happened that the hardware and wireless carrier roll-out were both sub-par. So tl;dr, Palm was on the quick road to gadget purgatory until HP bought them up for just over a billion dollars. The new overlords quickly went on record stating that new webOS products, including tablets, were on tap. The PalmPad – or is it palmPad? — could be the first real iPad contender.

Hot in ’11: WebOS provides a fantastic user experience and just feels like it could be even better on a larger screen. The PalmPad’s philosophy will likely be a lot like the iPad’s where hardware takes second chair to the software. Then with the power of HP’s market-leading manufacturing and distribution channels, the PalmPad is set to be a hit.

Sony PSP phone

Backstory: Android phones are well established in the mobile phone market now. They might be known as Droids by many consumers, but that marketing coup from Motorola only helped grow the entire sector. Then there’s Sony Ericsson, whose Android phone, the Xperia, isn’t exactly a market leader. The PSP phone could change that by being the first true gaming mobile phone — well, first since the N-Gage died.

Hot in ’11: Apple pretty much has the mobile gaming field to themselves right now. There are only a handful of Android games worth talking about. But there are a plethora of PSP games. If Sony can combine the mobile power of Android with the gaming library of the PSP, it would instantly capture a significant chunk of the tasty Android marketshare pie. Well, as long as it launches on the right carrier at a competitive price.

Notion Ink Adam

Backstory: Notion Ink revealed a stunning hardware concept in late 2009. Then CES 2010 rolled around where the hardware took a different form and the company showed off the clever interface. But that’s where the fairytale ends. The Adam was first supposed to ship in the summer of 2010. That didn’t happen. Then it was delayed until November. They missed that deadline, too. Now the tablet is up for pre-order with the first batch already sold out with an early 2011 ship date expected.

Hot in ’11: The price is right and the hardware seems adequate. The software demos released by the company show a smooth and fluid interface. The young company made some marketing blunders primarily by over-promising and under-delivering, but if the Adam actually starts to ship worldwide on time and lives up to the hype, it could be a great tablet for many users.

Chevy Volt 2.0

Backstory: GM’s Chevy Volt went from working concept to dealer’s lots in record time. Just under four years for those keeping track. The automaker is taking a fair amount of flack for the $41k+ sticker price though. Still, GM is moving forward and the rumor is another vehicle (or two) based on the Volt’s Voltec’s plug-in hybrid powertrain will be unveiled during January’s North American International Auto Show.

Hot in ’11: The next Voltec vehicle is said to bring the technology downmarket a bit. This was of course the plan all along as automakers develop platforms that are shared by many vehicles, but a lower-priced Volt should act as a counter to many of the arguments against the high price. This cheaper Volt will likely have a more pedestrian styling and lack some of the techno-wiz gadgets on the inside of the Volt. It’s the price that matters. The goal should be to bring the price closer to the $30k mark before government tax credits kick in.

The Old Republic (BioWare’s Star Wars MMO for the PC)

Backstory: Is there any game that can possibly "dethrone" World of Warcraft? Yes, it’s called The Old Republic, and it’s tentatively penciled in for a release some time next year. There’s a few reasons for this, chief among them that BioWare generally makes OK games. Whether or not it knows how to make an MMO is yet to be seen. Plus, the game (obviously) has the Star Wars license, and those guys are nothing if not loyal to the universe.

Hot in ’11: The Old Republic should be a very important game in 2011, but that’s assuming EA Louse’s accusations weren’t truthful. The Louse shook the industry to its very core a few weeks ago when he (it?) accused BioWare of being a bunch of bumbling fools who have no idea what they’re doing, burning through cash like they’re in a Rick Ross video. (Does he burn cash in videos? It seems like something he’d do.) But considering the game has literally years of hype going for it, I can’t see it being anything but a big hit—at least for the first month.


Enhanced Vision System For Soldiers Being Investigated

Posted: 22 Dec 2010 12:00 PM PST


The magic vision glasses or eye implants have been a staple of sci-fi for a long time. From the mega-vision of the Terminator or Predator to Deckard’s image enhancer to the silly monocular used by Jason Bourne (I mean come on), we’ve always loved the idea of being able to see more than the eye can actually see. And of course the staples of sci-fi are often staples of R&D as well, and this one is no different.

While many of our current troops are outfitted with some serious visual enhancement gear, the Defense Department is looking into taking this tech to the next level.

The SCENICC research project is a bit of a pie-in-the-sky effort right now, but like the prudent archer, DARPA is aiming high in order to hit a target on a lower level. SCENICC calls for a full-3D virtualization of the entire battlefield, navigable by each soldier and provided with enhanced imagery so they can detect distant muzzle flashes, lock their weapons onto targets, and other stuff that isn’t even remotely possible right now.

Oh, and did I mention that the whole system needs to weigh like a pound and a half?

Actually, it’s increasingly possible that this information could be held at a distant datacenter and be crunched by supercomputers there, like OnLive or Netflix. All the soldiers would need would be video on demand and some basic low-bandwidth data like telemetry.

Will our doughboys be cyborgs in 2020? No, but they’ll be far better-equipped because we tried to make them cyborgs.

There’s lots more information over at Danger Room.


Did The Xbox 360 *Really* Usher In The Era Of HD Gaming?

Posted: 22 Dec 2010 11:30 AM PST

Flickr’d

It’s the end of the year, and that means many publications are rolling out their annual "best of" list. I don’t know if *we’re* doing anything along those lines, but I *do* have a bone to pick with 1UP. They’ve a delightful little list of 10 things the Xbox 360 did to change gaming forever. You already know most of the list before reading it: Achievement Points, Microsoft Points (1UP calls them "convenient" to use across Microsoft’s various services, as if dollars can’t be used in exchange for goods and services…), Kinect, and general entertainment use (things like Netflix streaming). But the one thing that has my dander up? That the Xbox 360 ushered in an era of HD gaming. Ha!

The phrasing of the entry is most troublesome:

In 2005, the prices of HD televisions were only beginning to reach reasonable levels. Well, that’s if you consider around $3,500 reasonable. Even with the cost barrier, Microsoft clearly believed that high-definition gaming was the future. HD televisions are now in 56% of homes, and many gamers have come to expect crystal clear graphics when playing big, triple-A titles. After all, what’s the point of teabagging your friend in Halo if it’s not presented in stunning, 1920×1080 resolution?

I’d like to know on what planet Halo runs at "stunning" 1920×1080. Is it Reach? It’s certainly not Planet Earth, that’s for sure.

A quick look at this list reveals the resolutions of the many Xbox 360 (and PS3) games that have been released over its five-year run. Halo 3 runs at 1152×640 (my three-year-old laptop has a higher resolution than that) and Halo: Reach runs at 1152×720. Note that Halo 3 has no anti-aliasing to speak of, while Reach adds 2x temporal AA.

Going through the list I found exactly four games that run at 1920×1080: Fifa Street 3, NBA Street Home Court (the demo!), Sacred 2: Fallen Angel, and Virtua Fighter 3.

Hardly what I’d consider the "HD era" of gaming.

Look at this screenshot of Dragon Age II and try to tell me we’re living in the "HD era" of gaming (here’s the full-res version):

I rest my case.


Fly Or Die: The Nexus S, Barbie Video Girl, And AR.Drone (TCTV)

Posted: 22 Dec 2010 11:01 AM PST

It's video time, folks. Here is the latest episode of one of our newest TCTV shows, Fly or Die. (For those of you paying attention, before it was called Death/Star for the pilot, but we changed it to make the name clearer). Fly or Die is a review show where Crunchgear editor John Biggs and I take on three new products and argue which ones will become huge hits or mark them for death. The twist is that an executive from one of the companies is watching the show and appears as a surprise guest. John and I don't know who the guest will be until the end. In this week's episode, we talk about the prospects for the Samsung's Nexus S Android phone, the Barbie Video Girl, and the AR.Drone remote controlled flying toy. The Nexus S is the latest Android phone (read our full review). I've been playing with a loaner for a few days, and it is definitely the best Android phone out there today. As you'd expect, the Google apps look great on the phone, especially the new Google Maps for Android with the 3D buildings. In general, it seems faster than an iPhone just in terms of the responsiveness of the apps and browser load times, and the apps are getting better. But the iPhone still beats Android hands down in the overall quality of its apps. Still, I would seriously consider getting a Nexus S. Biggs feels differently.


Activision Adds EA To Its $400 Million Infinity Ward Lawsuit

Posted: 22 Dec 2010 09:45 AM PST

That’s a lawyer underneath all that armor

Tis the season to be suing the pants off your nearest rivals. Activision’s lawsuit against former Infinity Ward gents Jason West and Vince Zampella has expanded to include—you guessed it!—EA. Activision claims that EA "set out to destabilize, disrupt and to attempt to destroy Infinity Ward." Ooh! West and Zampella left Infinity Ward earlier this year, and have since formed a company called Respawn Entertainment, which will create games for EA. Oh: the lawsuit against EA is worth a cool $400 million. Why innovate (or even iterate) when you can litigate?

Activision has essentially accused EA of sabotaging the inner workings of Infinity Ward, thereby costing Kotick & Co. many dollars of revenue. (That’s somewhat difficult to believe, given the success of Call of Duty: Black Ops.) Hopefully Activision is as tenacious in ensuring the next 800 editions of Call of Duty are as appealing to people as the previous 300. We all saw what happened to the music games genera: releasing too many, too quickly turned people off (even if the games aren’t too bad).

Part of Activision’s case is a series of e-mails that would *seem* to suggest that EA had courted West and Zampella, with one such e-mail saying: "JR cooks a mean BBQ. I think we could accomplish some interesting chaos."

"JR" refers to John Riccitiello, EA’s CEO. "Interesting chaos" refers to… I have no idea, but it certainly doesn’t look good.

Incidentally, you can find all the old Doom games on sale on Steam right now. They’re just as much fun as all these new-fangled Call of Duty games, and they’re much cheaper.


12 Days Of Christmas: Sony Bloggie Touch Giveaway

Posted: 22 Dec 2010 09:16 AM PST

The Sony Bloggie camera is for taking pictures and videos with. It is my understanding that some people would be particularly interested in this hardware and so we are pleased to offer two of these items to two of our readers. Does that sound nice? Sure it does.

All you need to do is leave a comment below linking or describing your most memorable holiday photo. For example:

We shot a photo of my dad passed out in the basement on the train set.

Two winners will be chosen randomly and awarded the following prize:


Two Sony Bloggie Touch Cameras


Official rules:

  • One comment per person and yes, we can check these things
  • Entries must be in by December 24th, 11:59pm PST
  • The winner will be chosen randomly
  • Use a valid email address as that's how we'll notify the winner
  • US shipping addresses only

Be sure to use your real e-mail address! It will not be shared with anyone, period. It's just for this contest. Keep your eyes out for more giveaways over the next week and don't forget about our big Santa item: a gaming rig valued at nearly $2,300. This contest runs through Christmas Eve!


The Handstand: An iPad Case… For Your Hand!

Posted: 22 Dec 2010 08:37 AM PST


Do you carry an iPad? Do you need it always stuck to your hand? This is the product for you. This $60 case protects and attaches your iPad to your hand, ensuring you can be “that guy” when people mention iPads. I ran this old girl through her paces and thanks to a very special assistant I discovered that having an iPad stuck to your appendage is not a fun way to live.

This patent pending device offers a more ergonomic way to hold your iPad and encourages proper posture, tapping, and Rolfing positions.

Why would someone use this? Probably because they were a doctor or something and needed to make rounds. Otherwise, this is kind of a hindrance to normal existence, especially considering the iPad is strapped down pretty hard to your hand. It’s not uncomfortable by any stretch, but it’s pretty hard to yank off if you need to get at your sidearm or katana.

For $60 this is a pretty pricey single-use item and I wouldn’t recommend it as an “around the home” device. However, if you’re using the iPad for any inordinate length of time on a daily basis, it’s worth a look.

Product Page

Music by Polka Madre, Gitanas Mojadas.


EA: In-Game Ads Not As Fruitful As Micro-Transactions

Posted: 22 Dec 2010 08:35 AM PST

It seems like it was only *the day before today* when in-game ads were all the rage. I even remember candidate Obama taking out campaign ads in one of those racing games. Those days may be coming to an end, with EA saying that micro-transactions, and not in-game ads, are the *true* source of additional revenue for publishers. That’s good news and bad news. It’s good news for those of you who *hate* to see in-game ads, but it’s bad news for those of you who *equally hate* having to pay 75 cents every time you cast a spell in an MMO, or shoot off a round of ammunition in an FPS.

Part of this is due to the rise of "social" games, including all those Facebook games put out by Zynga. Those guys have made giant sacks of money as a result of micro-transactions, whereas EA "actually [isn't] getting much from ad revenue at all." So says Ben Cousins, the general manager of the free-to-play Battlefield: Play4Free, which is now in private beta.

The only way to fully take advantage of in-game advertising is to deeply integrate it with the game, like EA did with Battlefield Heroes. There was some deal with Dr. Pepper that would get you exclusive in-game items provided you supplied one of those codes printed on the bottle. That type of thing would seem to have a future, but merely plastering virtual billboards with ads for The Gap or Wonder Bread doesn’t work as well as publishers may have once thought.


Net Neutrality Opponents In Congress (Including Those Funded By AT&T) Promise Repeal Fight

Posted: 22 Dec 2010 08:00 AM PST

Filter applied because the original photo came out blurry. Sorry.

Barely one day after the FCC passed a form of Net Neutrality, pleasing no one in the process, opponents have already committed themselves to repealing the "hostile takeover." Sen. Jim DeMint, from South Carolina, has come out against the new rules, saying that "unelected bureaucrats rammed through an Internet takeover." I suppose we should ignore the fact that AT&T, no friend of Net Neutrality, has been his third biggest campaign contributor over the past five years. But that’s just a coincidence.

DeMint goes on.

To keep the Internet economy thriving, this decision must be reversed. Regulatory reform will be a top priority for Republicans in the next Congress, and I intend to prevent the FCC or any government agency from unilaterally burdening our recovering economy with baseless regulation.

He’s so dedicated to this cause that he’s decided to refer to the FCC as the "Fabricating a Crisis Commission."

Well played, Senator.

To his credit, DeMint may have a point buried underneath all that silly rhetoric, and it has to down with how the FCC enacted Net Neutrality in the first place. The New York University School of Law’s Institute for Policy Integrity bemoaned [PDF] the fact that the FCC passed Net Neutrality not by "[invoking] it more robust regulating powers," but that it "based the new rule on legal authority that was called into serious doubt by court decision earlier this year making the long term prospects for the rule quite poor."

If there’s to be a proper legal challenge to this form of Net Neutrality—and that might not be such a bad thing, given how flimsy the new rules are—it’s to come from that angle, that the FCC didn’t have the authority to pass any sort of Net Neutrality in the first place.

This is what happens when you try to please everyone.


Biblio Leaf: Japan’s KDDI Specs, Prices And Rolls Out Its Kindle Competitor

Posted: 22 Dec 2010 07:01 AM PST

When Japan’s second biggest mobile carrier KDDI announced its winter and spring line-up back in October, the company also showed a very Kindle-like e-reader. Dubbed Biblio Leaf SP02, the e-ink device was introduced with an open price model, no exact release date and just a few specs – until today.

Here are the final specs:

  • 6-inch monochrome screen with 16 shades and 800×600 resolution
  • built-in mini solar panel
  • 3G module
  • Wi-Fi connectivity
  • bundled with stylus
  • microSD card slot, microUSB port
  • 2GB of internal memory (enough for around 3,000 books)
  • XMDF/PDF/EPUB file support
  • battery life enough for 13,000 consecutive page turns
  • size: 198×130×9.8mm, weight: 295.8g.

KDDI plans to start selling the Biblio Leaf, which is being manufactured by Taiwanese firm Hon Hai Precision Industry, this Saturday in selected cities in Japan. The company says the device itself will be priced at $180 and that users will need to pay a $6.30 monthly fee to download books via its 3G network.


Video: TalkTorque 2 Robot Will Be A Master In Non-Verbal Communication

Posted: 22 Dec 2010 06:22 AM PST

A team of researchers at Japan’s Tsukuba University is working on a robot that’s supposed to improve the interaction between man and machine in the future. The aim is to make the so-called “TalkTorque 2″ [JP] a master in non-verbal communication with humans – even though it looks a little creepy.

TalkTorque 2 is supposed to serve as a guide in museums and other places by moving certain parts of his body like a human, namely his head, arms and waist.

The robot is equipped with a laser range finder and a total of 3 cameras (pictured above) through which he’s able to identify returning visitors.

This video shows the former model, TalkTorque, performing gesture tests:

Via Plastic Pals


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