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Next step in 3D tech: Computer-synthesized holograms (video)

Posted: 22 Jul 2010 05:20 AM PDT

Our friends over at Tokyo-based DigInfoNews are calling it the “ultimate in 3D images”: computer-synthesized holograms. And in fact, the video they shot at Kansai University in Osaka shows some amazing tech a team of researchers led by Prof. Kyoji Matsushima is working on. In contrast to conventional holography, the researchers are not using real objects but rather CG images created in 3D.

And apparently, that’s not an easy task. The CG images must have a resolution of up to 128K x 64K (you read that right) in order to achieve good results, with Prof. Matsushima saying that a computer with 100GB of memory takes up to three days to process the data. The computer-synthesized holograms can be viewed in red only currently, but they already look pretty cool.

The video embedded below provides more insight into the production process. Attendees of SIGGRAPH 2010 (which starts in LA on Sunday) will be able to see the system live.


Rumor: Panasonic to release consumer 3D camcorder next week

Posted: 21 Jul 2010 07:40 PM PDT


Some unnamed sources have revealed that Panasonic will be unveiling a new 3D camcorder next week — one intended for consumers, unlike its semi-pro AG-3DA1, which we saw at CES. We’ve seen other 3D cameras out there but not a lot of excitement yet, likely because the means to view the content are still expensive and inconvenient.

The new Panasonic model is reported to be the same size as a normal camcorder and (this is my guess) will probably cost around a thou. If you consider that a normal consumer Panasonic camcorder costs around $500-700, and then add on the extra lens and stuff, plus the early adopter fee… a thou sounds right to me. It could be less, though. We’ll find out next week.

[via Electronista]


Dueling $300 15.6″ laptops at Walmart and Best Buy – competition is good!

Posted: 21 Jul 2010 07:10 PM PDT


It’s the pre-back-to-school rush (or maybe the pre-pre rush) and every electronics retailer and e-tailer knows that students love new laptops. Best Buy and Walmart both have a Celeron 900-based 15.6″ laptop with 2GB of RAM and a 250GB hard drive. Best Buy’s is Toshiba, plus it has DDR3 RAM instead of DDR2, so I’d go with that one over Walmart’s Compaq. They aren’t anything special, but the fact is these are better computers than you could get for a grand a year or two ago. If you need a holdover notebook before switching to a Mac or nicer PC, this would be a good time to buy.

So why the hell are they selling these things for so cheap? Well, let’s say they’re selling these things pretty much at cost. They know that if you get the computer from Best Buy, you’ll be coming to them for repairs, extra software, and so on, and you might even fatten up that shopping cart with a wireless mouse and a game or two. It’s a loss leader to get people in the door, and there ain’t nothing wrong with taking them up on that deal.

[via PC World]


WD40 goes old school – pick up a can while supplies last

Posted: 21 Jul 2010 06:20 PM PDT


We’re all familiar with the iconic yellow and blue WD-40 can. Who doesn’t have one sitting in their garage, even if many of us have replaced it with more sophisticated oiling solutions? But fewer of us may know the original yellow and black can, which has an excellent industrial-chic look to it. Luckily for this generation, WD-40 is going to be available in the old-school packaging for this “Now & Then” promotion. I say go pick one up (two, actually, since it only comes in a twin pack) — you never know when you might need it.

[via NotCot]


Take perfect panoramas with a modified egg timer

Posted: 21 Jul 2010 05:45 PM PDT

I’m going to have to file this one under “Why didn’t I think of that?” Camarush took a simple egg timer, modified it to have a tripod mount on the bottom and the top, and then put their idea up on a website for sale. Good on ‘em, I say.

The product, called Camalapse, is designed to turn a P&S camera into the ultimate panorama camera. Just mount the camalapse on a tripod, put the camera on the camalapse, and set your camera to take time-lapse pictures. The timer turns (as egg timers do), as your camera takes pictures, which you can then stitch together. For $25, you can’t beat it. Now if they only made a DSLR version…

[via Crave]


Netflix makes right with PS3: Dedicated Software Announced

Posted: 21 Jul 2010 05:41 PM PDT

Just like the Wii, if you want to stream Netflix movies to the PS3, you have to use a dedicated disc in the drive for the PS3 to run the Netflix app.

During Netflix's Q2 results report there was a mention of a dedicated streaming for the PS3. We aren't sure of the DRM being used, but Netflix is confident that they will release the "major" update in October.

Can't wait.


CrunchGear PSA: Starcraft II trailer may cause nerdgasm

Posted: 21 Jul 2010 05:00 PM PDT

7/27 is coming soon friends. I’ll see you online.


POV displays for Ping Pong (and how to make your own)

Posted: 21 Jul 2010 04:10 PM PDT

Recently, UK design studio Troika came up with a concept Ping Pong paddle (they call them bats) that that uses LEDs to show the word “PING” or “PONG” as the paddle moves through the air. Pretty cool idea, but what if you could do the same thing for regular objects in your home? Maybe a door that shows “SLAM” as you close it?

Troika’s project was just a proof of concept of course, and isn’t available commercially, but why not make your own? It’s fairly simple with a little bit of internet searching, and some Arduino bits and LEDs. In fact, there’s a kit available from Make to get you started. Just think of it as real life twitter: a spoon that says “EAT”, or a toilet that says “FLUSH” as you move it. Of course, everyone will then know that you are an electronics genius, and you’ll have to fight off the women, but what the heck, it’ll be worth it.

[via Make]


Review: Clickfree C2N Portable backup

Posted: 21 Jul 2010 03:00 PM PDT


Short Version: The Clickfree C2N USB drive provides a simple way to back up multiple computers without a NAS. The software is functional and user-friendly, but better network access might have set the device apart a bit more.

Features:

  • Includes Clickfree backup software
  • Built in USB cable, as well as a dock
  • Works with both Mac and PC
  • MSRP: $179.99 (500GB) as reviewed

Pros:

  • Included software works great
  • Plug the drive into each computer you want to back up once, and then it works over your network, wireless or not
  • Compact size

Cons:

  • USB speed makes larger files take a while to back up
  • Backup software is always running in the background
  • Can’t connect to network without a computer

Full review:
Clickfree’s C2N is a portable USB drive that comes pre-installed with software for both the Mac and the PC. From a hardware standpoint, there’s nothing particularly spectacular about the C2N;it’s nice and compact, the drive has a short cable permanently attached, but it also has a spot to plug a longer cable into the bottom of the enclosure. The C2N also comes with a desktop dock, allowing you to leave the drive plugged in and waiting for the next scheduled backup procedure. The drive itself is a standard 2.5″ laptop drive, in a glossy black enclosure with a blue LED to indicate when the drive is powered or being accessed.

Where the Clickfree really shines is the software. You install the software on each computer that you want to have backed up by simply plugging the drive in, and then allow software to run. After the software is installed, you can then allow it to decide automatically what files to back up, or manually select the folders or file types that you want to have stored. The software will then run at the scheduled time, and back up your files for you.

The whole process is essentially transparent once you have the software installed. The software will run on each computer that you have it installed on, and automatically talk to the drive no matter what computer you have it plugged into. This means that if you have, say, two desktop computers and two laptops in your location, you can plug the C2N into one of the desktop computers and the backup software will automatically back up to the drive using your wireless or wired network. I do realize that isn’t necessarily anything new — network administrators have been setting up backup software to do this type of process for years. The difference is that the Clickfree software is essentially plug and play, and easy enough to use that I’d recommend it to even the least technologically-inclined person.

Unfortunately, the Clickfree system isn’t perfect. Obviously, you have to leave the computer the drive is plugged into powered on, as well as any computer that you want to back up automatically. Generally, this just means leaving the computer on overnight, but that’s sometimes less then ideal. And you definitely want the backup to run in the middle of the night, because of the speed limitations of the USB 2.0 connection that the drive uses.

I would have liked to see an ethernet connection in the dock, but that takes us more into the area of a NAS and the C2N is designed for the home user rather then someone who wants the capabilities of a full blown network backup system. The Clickfree software is also always running in the background. Of course, it doesn’t have a large memory footprint (it’s actually quite small) but there is always a small icon somewhere on your computer reminding you that the backup system is there.

Conclusion:
I recommend the C2N for anyone who needs an easy to set up, transparent backup system. Most people don’t back up their computers as often as they should, and products like the C2N are ideal to help overcome that laziness factor. It’s also so easy to setup that I’d recommend it to pretty much everyone, from the business user who just wants things to work, to the home user who wants to make sure that those pictures of grandma don’t get lost when their hard drive fails.

Product page


New wave of web services brings customization to commerce

Posted: 21 Jul 2010 02:10 PM PDT


For a long time, CafePress was the major player in customized product creation on the Internet. Slowly other sites sprang up, like Zazzle, Skreened, StickerGiant, Lulu, and many more. Many of these options are novelty one-offs, though, and you’re paying for the customization, not the craftsmanship, of the product. But the success of these somewhat kitschy sites have revealed a real hunger in consumers for customized, personalized products, and a new wave of entrepreneur is capitalizing on this trend to bring customization to chocolate, men’s dress shirts, and a whole lot more.

I’ve been exchanging emails with a number of these entrepreneurs about their products, asking them all the same questions: how and why? All of them are building something that someone wants: not a one of these folks is trying to create a market where no demand exists. Many of them are also trying hard to democratize the entire purchasing process, and working to undo the homogenization of mass-produced products.

Think for a moment how subtle customization is a part of your every day life. Movies on demand at Netflix allow you to watch what you want to watch, not what the programming director at some cable channel feels like airing. You can put together specific playlists of only songs you actually want to hear, instead of what the radio broadcasts. You can order that Big Mac without onions, and get a shake instead of a soda with your value meal. Your computer is customized, your iPod is the color you want it and connected to the headphones you like the best, and on and on. How many of your decisions every day are the result of your specific decision to customize the things around you? And yet, you buy your clothes off a rack…

No better example of the problem of homogenization exists than clothing. Factories churn out millions of garments every day, all in the “standard” sizes in order to maximize profit while minimizing cost and effort. But really, how well do the standard sizes fit you? I’m a tall, lean fellow, so XL is just a shade too small and XXL is too baggy. We’ve all grown up accustomed to poorly fitting garments. Not everyone has the means to connect with a tailor to get really good fitting clothing, and others see it as an expense that can’t be justified: we’ll just live with the standard sizes and make peace with the fact that our sleeves are a little too short and the collar a little too tight.

So it’s little surprise that three of the entrepreneurs with whom I’ve communicated are working to make custom-fitted clothing easier to design and purchase. Danny Wong of Blank Label tells me that Blank Label started as a pretty traditional custom tailor shop: they’d come to your office, measure you up, show you a book of swatches, and worked up a dress shirt or suit for you. Eager to try something new, but still leveraging their existing supply chain, they embarked on the design-it-yourself path. Wong observes that demand for customization permeates our everyday lives:

One big factor is a shift in consumer demand. With products and services like iTunes and Pandora where you pick and choose your own music, BK’s “have it your way” motto, Build-a-Bear’s create-your-own teddy bears, consumers are hungry to get product personally made for them and designed by them.

Peter Crawfurd and Michael Yang from ShirtsMyWay quickly came to the obvious conclusion that they “could bring it up to another level with the internet”:

There is the whole aspect of being able to design your own shirts and preview which wouldn’t be possible in the offline world. It is also convenient for customers to get their shirts delivered to their door and then when they need new shirts they’ll just go in and order more and get the same great fit.

I asked Seph Skerritt of Proper Cloth if dress shirts were an intentional decision for him, or if it came as the result of an iterative process:

Yes, we specifically set out to do shirts. It did not evolve that way.

I like the dress shirt category because I believe finding a good fitting dress shirt off-the-rack is difficult for a lot of people. Technically, it’s easy to understand why. Dress shirts have several fit-points that are all critical (collar size, sleeve length, chest/waist size, length). If the sleeves are an inch too long or too short, it will be noticeable and if the collar is too tight, you’ll be very uncomfortable. Furthermore, dress shirts are made from woven cotton with little stretch, leaving little room for error. The result is that standardized sizes (small, medium, large, etc) frequently do not meet customer’s demands. With more tailored/fitted looks in fashion, this becomes even more of an issue. With the growth of e-commerce and improvements in manufacturing/supply chain capabilities, I think there’s a huge opportunity to disrupt the established industry with a made-to-order business model.

An interesting twist on customized clothing comes from Nicholas Marx of Bespokeable, currently in closed beta: a marketplace for customized products backed by a recommendation engine. Bespokeable is currently focusing on clothing, but they have plans to expand to other customized goods.

I did specifically set out to build the recommendation engine that powers the personal outfitting service. However, the idea to turn over the production to actual tailors and build a marketplace was indeed the result of an iterative process. The original idea of Bespokeable was actually a clothing line. In a nutshell, we’re zigging, where everyone else is zagging.

The Bespokeable recommendation engine, according to Marx, will benefit both buyers and sellers:

We take certain data from the buyers such as their hair, eye, & skin color (amongst others) to be used to recommend certain fabrics that will look best with each person. We think that it’s this dedicated focus on personalization that will make the buyers want to use Bespokeable’s market. Bespokeable’s system also gets better for buyers each time they uses it. When someone buy something on Bespokeable, we use that data to recommend future items to that same person as well as to other people who are like that person. This actually acts as an incentive for the buyers to go through Bespokeable, which in turn is an incentive for the sellers to stay on our system…

Certainly there’s a price premium imposed on customized clothes. But the old adage “you get what you pay for” may never have been more appropriate. You can pay a little for mass-produced goods made from cheap materials and assembled as quickly as possible; or you can pay a bit more for a quality garment that’s made from good material by a real human being with an eye for detail. Marx opines about the future of craftsmanship and customization:

It’s also worth noting that it’s independent craftsmen who are best suited to meet the increase in demand for one-off products, not large factories that are designed for mass-production. If you think about it, the clothing industry hasn’t really changed since the Industrial Revolution. Perhaps this “customized micro-production revolution” will be the Second Industrial Revolution.

The trend toward customization extends far beyond custom clothing, though. In addition to Chocri for custom chocolates, there’s also Chocomize, founded by Eric Heinbockel, Nick LaCava, and Fabian Kaempfer. Customized chocolate was a ripe opportunity for business because, according to their research, chocolate is a relatively recession-proof luxury good and customers were becoming increasingly demanding when selecting premium chocolates. Despite America’s sweet tooth, there are still some hurdles for Chocomize and its peers to overcome.

The biggest challenge that we see in this space is simply that Americans are still unfamiliar with the concept of co-creation on this scale. Americans take for granted that their computers are customizable or their cars are customizable during the shopping process but they are unaware of the ability to customize other, smaller purchases particularly food. While we have been very successful at getting our own brand name out through national outlets like Oprah Magazine, the Costco Connection, or Reuters our companies have to both educate consumers about the co-creation process and then educate the consumer about the specific brand.

A bit more discussion with other entrepreneurs in the customization space confirms that it’s still focused largely on luxury goods, or higher-end products. For example, Brad Lindenberg is pushing customized golf clubs at his site Lind Golf. You don’t need golf clubs, in, say, the same way you do need decent clothing, so Lind Golf is targeting dedicated golfers. Visitors can get a perfectly fitted golf club for their height and swing, and now have it laser etched for more visible personalization.

We manufacture our golf shafts, grips and ferrules in 9 different colors and offer over 20 shaft and grip upgrade options to customers (allowing for over 50 million possible combinations of clubs). The internet model means we can stock all our equipment in component form and assemble our gear only when an order comes in. This means we can make a club in left hand, minus 1/2 inch with a red shaft, black grip and red club head and ship it out the very next day. A retail store cannot offer this level of customization and turn it around so quickly.

I’m not a golfer, but the golfers I know do take their activity pretty seriously. If you’re going to spend the time and money to play with any regularity, I’d assume you’d want equipment that was comfortable to use and performed well. Customization of clubs pretty obviously addresses that.

There are, of course, lots of other sites offering lots of unique customized luxury products. We’ve covered Shapeways, the customized fabrication shop, a number of times before, and they keep rolling out new products and new materials. There’s also Fluid Forms where you can create customized belt buckles, streetmap clocks, and more. All of these are things to enhance your home or to make a really unique gift, rather than address commodity needs.

Rounding out the entrepreneurs with whom I spoke is Arwa Jumkawala, creator of Gemkitty, where you can design customized jewelry for that special someone in your life.

There’s always been custom work in fine jewelry, but it tends to get very expensive, difficult, and time consuming. Having been in the gem and jewelry trade my whole life, I thought there was a huge opportunity to take that process, democratize it, and just make it easier.

Gemkitty launched last fall, and while they don’t have a lot of repeat business yet, Jumkawala tells me they’ve also not yet had any returns of their products, which I think is a real testament to the quality of their creations, and how meaningful it is to the recipient.

One of the most interesting things, to me, to learn from these discussions about customization is the level of fraternization amongst many of the people in this space. Several of the folks quoted in this piece contacted me on their own and helpfully included in their opening emails links to their peers doing customization in other areas. Certainly there’s a level of competition — Blank Label, Proper Cloth and ShirtsMyWay are all courting the same clients, basically — but they’re all cognizant of this fact, and speak highly of one another. Each feels confident that they can compete on their own and remain relevant in this burgeoning aspect of e-commerce. ShirtsMyWay is touting their seven trillion combinations, but their products are made in Asia; while Proper Cloth makes all of their shirts in the U.S., which may be an important consideration for some shoppers.

In some ways, a lot of these customization offerings are the logical progression of e-commerce, and we can likely expect a growing ecosystem of customized products available for purchase. Clothing and jewelry and golf clubs all make sense to personalize. Will we ever be able to design our own toilet paper patterns, or screwdriver handles, or silverware? Would we ever need to?


Did Microsoft kill Xbox Live+Windows Live cross-platform play because console gamers were too bad?

Posted: 21 Jul 2010 01:45 PM PDT


Flickr’d. Whoa.

Oh, what could have been. Rahul Sood, of Voodoo PC fame (now at HP), says he’s heard from people in the know that Microsoft was working on a project that would have integrated Xbox Live with a sort of Windows Live. The end goal was to have been console gamers and PC gamers playing against each other on a combined Xbox Live+Windows Live service. The reason why this project never saw the light of day? Because console gamers are rubbish.

What happened was that the combined service, or whatever you want to call it, was moving along smoothly, even getting to the testing stages. That is, testing between console gamers over here and PC gamers over there. Console gamers would be using their standard controller and PC gamers would be using their standard mouse and keyboard.

Every single time the PC gamer killed the console gamer. And I don’t mean killed as in "fragged," but killed as in the PC gamer knocked the teeth out of the console gamers every single time.

So partially for this reason—console gamers didn’t stand a chance against PC gamers—that Microsoft decided to kill the project. Maybe that’s good (would PC gaming be more popular today?), maybe that’s bad (would PC gamers have to put up with 12-year-olds screaming stupid nonsense at the top of their lungs all game long?). Who knows.

Now, this could be saying a few ones. One is obvious: a mouse and keyboard is more precise than any console controller. That’s not disputable, right? I should hope not! Two, it could be saying something about the relative skill level of PC and console gamers. Can you name even one "famous" professional console gamer? I certainly cannot, but I know you’ve heard the name Fatal1ty before. Perhaps PC gamers are simply better at gaming then their console counterparts?

Then again, it could simply be function following form. PC games (that’s from-the-ground-up PC games, not mere ports) are usually more complex than console games, so after years of getting used to playing, say, Eve Online (or name-your-complex-game), they’ve developed better skills?

No one is saying that PC gamers are "better" than console gamers, just that maybe they have a higher developed skill-set thanks to a more precise input method and generally harder games. Please don’t throw pointy things at me.

*ducks*


A quick PSA on “dots” versus “pixels” in LCDs

Posted: 21 Jul 2010 01:15 PM PDT


These days, when you go to look up the specs on a new camera or camcorder, one of the first things you check out is the LCD. But as often as not, you’ll be hit with an unfamiliar number: some huge quantity of “dots.” Most people aren’t familiar with this metric, as it is a slightly technical one — which is the reason it was chosen instead of the more common plain resolution numbers.

I decided to write up this short PSA in order to make this whole business a little more clear to the average camera-buyer.

Personally, I consider this practice misleading, like the usage of bits instead of bytes to rate consumer internet connections. The average person doesn’t know a bit from a byte (often doesn’t know a byte from Adam), so they have no way of actually understanding the numbers. More is simply better, though they’re not sure what they’re getting more of — and that’s just the way the internet and camera companies want it. They’re selling you an abstraction, and the less you know, the better for them.

The dots vs. pixels thing is a bit of a weird debate, because like Mbps and MBps, they are both valid measurements and sometimes both are necessary. In the majority of cases, though, camera makers are simply raising a smokescreen. It’s actually pretty simple: LCDs are made up of pixels, and pixels are made up of dots.

On most LCDs, there are three dots per pixel: one each of green, red, and blue. This is how it’s been for a long time, before pixels were really pixels and before LCDs were common. Some LCDs, however, in order to save space or increase effective pixel density, share dots between pixels, based on a different display model — you may hear this referred to as matrix or Pentile layout, but it’s comparatively rare, and low-cost LCDs like you see on most cameras are going to have 3 dots per pixel.

So when you see the dot count, a little math will set you right. Let’s say your camera advertises 460,000 dots or thereabouts. Divide that by three and you get around 153000 pixels. Now, resolutions generally come in multiples or divisors of 640. So try dividing by a few of those and round off to the nearest 10.

153000/640=240
Probably not 640×240, that’d be a tiny panorama.
153000/480=320
Well there you go! 480×320x3=~460K dots.

If you apply this method to a few more common dot counts, you get the little chart I made to the right, there. Sometimes the camera makers round off to one side or another, or state the exact number of dots — but generally they’ll be talking about the same resolution. But remember, this is a rule of thumb and there are exceptions in the form of different dot layouts and uncommon resolutions.

Much larger than those listed, and they’ll start using other names. A 1280×720 LCD panel won’t be advertised as having 2765K dots — they’ll just call it 720p, because that’s more marketable than obscuring the actual number with a dot count.

So, now you’re prepared. You can even figure out the PPI — if you feel like doing a little trigonometry. I don’t, so you’re on your own there.


Rapid transit fare evasion in Atlanta, a study

Posted: 21 Jul 2010 12:04 PM PDT

While we can’t condone these low-tech methods for evading the fare on MARTA, Atlanta’s rapid transit system, there are a few clever methods here including the Macguyver and the Slider. I wonder what the first guy did to get out? Looks like he hit the handicapped button or something on the other side.

via AJC


Yet another poorly photoshopped BP stock photos is found [update: make that 2]

Posted: 21 Jul 2010 11:52 AM PDT


This is amazing. First, this BP pic was found to be photochopped a few days back and now Gizmodo discovered yet another. I doubt this company could mess up any more. Actually, no, I fully expect them to mess up a lot more.

Update: I just found this one in this set, which doesn’t seem malicious but simply proves the person doing these edits is horrible at Photoshop. The back screen clearly has some sort of filter surrounding it. A closer look after the jump.


Hey, NASA! Need a cheaper space suit for your astronauts? Call the Final Frontier Design guys.

Posted: 21 Jul 2010 10:30 AM PDT

This is what I like to see, homebrew space equipment. It's a spacesuit that was invented by the two gentlemen at Final Frontier Design, one that made its debut at the Eyebeam Center for Art + Technology in New York last week. (Wonder why we weren't invited?) Besides merely looking neat, it provides all the protection and functionality of a Nasa spacesuit, but only costs about one-fifth of what Nasa usually has to pay. Consider Nasa has approximately $17.50 to its name these days, maybe it wouldn't be a bad idea to put the designers on some sort of retainer?

The video explains the nuts and bolts of what's going on, so I won't bore you with "words" when you can actually see what's going on with your own eyes.

Bring the price down a little bit, and I can honestly see Williamsburg hipsters strolling down Grand Avenue wearing one of these. Not even on Halloween or anything, but to go to the grocery store or the L train.


Two DIY guitars make it easy to start your N3RDCOR3 band

Posted: 21 Jul 2010 09:57 AM PDT

I got my Millenium Falcon six-string
Bought it down on Tatooine
Played ’til my fingers bled
It was summer of ‘69

Me and some guys from school
Had a Band and we tried real hard
Mario quit and Chewie got married
I shoulda’ known we’d never get far

Oh when I look back now
Those instruments seemed out of place
And if I had the choice
I’d play a Bullet Bill bass
Those were the best days of my life


Panasonic pumps out some new cameras

Posted: 21 Jul 2010 09:30 AM PDT

Don’t go wilding in the streets of Detroit or anything, but Panasonic just released five new cameras including the much-anticipated LX5, a low-light point and shoot with Leica glass. They also released the TS10, a ruggedized point and shoot, and the FZ40, a 24x ultrazoom camera with HD video recording.

The cameras should be available in August-September. Press releases and images after the jump.

NEW PANASONIC LUMIX HYBRID DIGITAL CAMERA FEATURES INTUITIVE CONTROLS, HD VIDEO RECORDING AND SUPER 24X OPTICAL ZOOM WITH LEICA LENS

LUMIX FZ40 features improved HD movie recording with Creative Mode to shoot superb quality video

SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the newest addition to its popular LUMIX FZ-Series digital cameras. The LUMIX DMC-FZ40, a feature-packed, hybrid digital camera, combines a powerful 24x optical zoom*1 and creative manual operations to offer photographers of all levels the opportunity to take crisp, artistic photos and High Definition (HD) videos. This 14.1-megapixel model features a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens and a new image processing system which achieves high picture quality for both still images and videos. The LUMIX FZ40 joins the Panasonic LUMIX FZ100, also introduced today.

"Building on the versatility and depth of the FZ-Series, the LUMIX FZ40 provides outstanding and advanced creative hybrid camera capabilities and features to photographers – giving them increased flexibility and a wide-range of features," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "In the LUMIX FZ40, consumers will find easy-to-use features they would find in super-compact point-and-shoots, but with the added 24x optical zoom and improved manual controls."

The LUMIX FZ40 features Intelligent Resolution technology which leads to optimum signal processing, giving images outstanding natural clarity, specifically focusing on the finer details. The Sonic Speed Auto Focus (AF) and high-speed start-up found on the FZ40 are at the industry's fastest level, helping users to catch even the most fleeting photo opportunities.

The LUMIX FZ40 has upgraded intuitive manual and creative controls including the new jog dial which helps to elevate the camera's operability. The jog dial is a focus button which allows users to change settings quickly including shutter speed and aperture, depending on the shooting conditions. Additionally, the new My Color mode which has been popular on LUMIX G Micro System cameras is available in both still and movie modes, and gives users creative freedom with a suite of options, including new Pin Hole, Film Grain, High Dynamic and High Dynamic B&W.

Panasonic's hallmark Intelligent Auto (iA) mode automatically selects the most suitable Scene mode and remembers previously-registered faces. And the intuitive system also includes POWER Optical Image Stabilizer (O.I.S.), featuring double the repression power compared to that of Panasonic's previous image stabilization system, MEGA O.I.S. This system helps to eliminate blur resulting from hand-shake, a common problem when pressing the shutter button while taking photos or shooting video.

Users can now enjoy easy shooting of HD movies in AVCHD Lite with double the recording time in HD quality compared with the conventional Motion JPEG format. Additionally, a separate and dedicated button located on the top of the camera allows users to instantly begin recording in video mode – so switching between capturing still photos and video is quick and seamless.

Other features of the LUMIX FZ40 include a 3.0-inch 230,000-dot Intelligent LCD with 100% field of view, high energy efficiency which extends the battery life up to 580 shots (CIPA) per charge, and a new Video Divide function with which users can separate a video they've shot into two sections to shorten or delete any unwanted parts. Also, the LUMIX FZ40's Wind Cut function blocks out noise from background wind when shooting in video mode.

The Panasonic LUMIX DMC-FZ40 will be available in black in late-August for a suggested retail price of $399.95

NEW PANASONIC LUMIX TS10 BRINGS AN AFFORDABLE PRICE FOR A RUGGEDIZED DIGITAL CAMERA
LUMIX TS10 is Waterproof, Freezeproof Shockproof and Dustproof*1
Ideal for Active Use

SECAUCUS, NJ (July 21, 2010) – Panasonic today introduced the new LUMIX DMC-TS10 digital camera, the latest addition to the company's TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F*1. For even further protection, the LUMIX TS10 comes with a silicone jacket to help prevent scratches.

"Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use – making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera."

Panasonic’s popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The LUMIX TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.

The LUMIX TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.
The Panasonic LUMIX TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95.

PANASONIC LUMIX LX5, THE ULTIMATE COMPACT HIGH-PERFORMING DIGITAL CAMERA AIMS FOR SUPERB PHOTO QUALITY, ESPECIALLY IN LOW-LIGHT ENVIRONMENTS

Panasonic LUMIX LX5 Features New High Sensitivity CCD and F2.0 Leica Lens for Shooting Stunning Photography and Vivid High Definition Videos

SECAUCUS, NJ (July 21, 2010) – Panasonic today announced the LUMIX DMC-LX5, the ultimate compact, high-performing digital camera offering photo enthusiasts the ideal camera for capturing professional-quality photos and High Definition (HD) video. With an ultra-bright F2.0 ultra-wide-angle 24mm LEICA DC VARIO-SUMMICRON lens, the LUMIX LX5 minimizes image distortion, resulting in stunning, true-to-life images with outstanding resolution and detail. The 24mm wide angle lens offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x(90mm) making the LX5 even more versatile.

"The Panasonic LUMIX LX-Series cameras have been extremely popular models for us with professional and enthusiast photographers, who understand and value the superb image quality such a compact, affordable digital camera can offer," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "We expect the same enthusiasm, if not more, for the LUMIX LX5, which features improvements to the lens and processing – resulting in even better images."

The Panasonic LUMIX LX5 is a unique compact digital camera in that it offers superb image quality along with a super-bright lens and increased creative modes. The F2.0 lens is twice as bright as a F2.8 lens, making it easy to produce beautiful photos with a soft-focused background thanks to the shallow depth of field provided by the extra light. In addition to the newly-designed lens, the LUMIX LX5 features an image processing engine that combines technologies resulting in professional-quality photos, especially in low-light situations. Like its predecessor, the LUMIX LX5 features the highly-acclaimed 10.1-megapixel CCD, but it has an expanded dynamic range by increasing the sensitivity and the saturation.

The newly developed Venus Engine FHD image processor enables higher-speed, higher-performance while compiling the Intelligent Resolution technology. The triple CPUs in this imaging engine dramatically speeds up processing while achieving exceptional noise reduction performance. With its high-sensitivity CCD and the brightness of the lens, minimum illumination of the LUMIX LX5 is as low as 3 lux while shooting video.

In addition to capturing high-quality still photos, the LUMIX LX5 can record HD videos in AVCHD Lite, a format that allows almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. Creative video shooting modes include Creative Movie mode, where users can set shutter speed and aperture manually to make even more impressive movies. My Color mode and Film mode are available for more extended expression not only in photography but also in videography. The LUMIX LX5 also features Dolby Digital Creator to record high quality audio and the 3.8x optical zoom is available while shooting video.

The LUMIX LX5 has also been redesigned externally – with a thicker grip making it easier to hold and a newly-incorporated turn-and-push jog dial achieves various selection and setting more quickly. The LUMIX LX5 also features a hot shoe, which allows for the attachment of a wide-variety of accessories, such as an optional Live View Finder which helps shooting under strong daylight with high visibility or an external flash. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.

Other features of the Panasonic LUMIX LX5, include:
• The 3.0-inch large 460,000-dot high resolution Intelligent LCD also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction, making it more visible both in shooting and playing back images in any conditions from at dark night to under bright sunlight.
• Battery life is extended to shoot 400 photos (CIPA) per a single charge.
• A wide-variety of accessories, including a Live View Finder (DMW-LVF1), External Optical View Finder (DMW-VF1), Wide Conversion Lens (DMW-LWA52), Conversion Lens Adaptor (DMW-LA6), MC Protector (DMW-MC52), ND Filter (DMW-LND52), PL Filter: DMW-LPL52, External Flashes, Leather Case (DMW-CLX5) and a Battery Pack (DMW-BCJ13).

The Panasonic LUMIX DMC-LX5 will be available in late-August 2010 for a suggested retail of $499.95 and will be available in black and white models.


The Riddler will be the villain in Batman 3 movie

Posted: 21 Jul 2010 09:00 AM PDT

Some Batman news, if only because Batman is the best comic book superhero of all time. I will debate this all day if need be, Lord knows I have nothing else going on in my life. The news this morning is that the next Batman movie, tentatively called Batman 3 (but you know the final name will be something like Batman: Vengeance), will feature The Riddler as the main villain.

Currently scheduled to play The Riddler is Joseph Gordon-Levitt, perhaps best known for his roles in 10 Things I Hate About You, Inception, and G.I. Joe. He was also in 3rd Rock from the Sun, as folks have reminded me. The "currently" is key because even though the studio's casting grid lists Gordon-Levitt as The Riddler, the movie is in such pre-production that Christopher Nolan could freak out and demand, say, Shia LaBeouf play The Riddler.

As an old-time fan of Even Stevens, I'm required by law to not hate Shia. He may be a geek, but that doesn't make him a bad person.

Presumably more info will be available as Comic-Con progresses over the next few days.


Google’s Nexus One supply is exhausted

Posted: 21 Jul 2010 08:15 AM PDT


Well, that was a fun run. Google is now officially done selling the Nexus One. It’s not that big of a surprise as it broke last week that Google’s last shipment was en-route. After the inventory dried up, they were done selling cell phones directly to consumers. Well, at least they were done for now. It’s hard to say that Google will never do it again, but it probably won’t happen for some time.

The Nexus One is loved by many. It’s a great phone and actually somewhat of a shame that the unconventional — for the US anyway — retail channel limited its sales. You have to wonder if the phone would still be around if T-Mobile sold it within their stores. But no matter, the Android phone market is dramatically better than even a few months ago when the Nexus One debuted and there are a ton of great handsets available from nearly every carrier. [Google via Engadget]


What’s all this nonsense about I-Dosing? Your kids aren’t ‘getting high’ on digital music, so calm down.

Posted: 21 Jul 2010 08:10 AM PDT

One hundred percent nonsense. That's the only way I can describe the story going around talking about how teens are "getting high" while I-Dosing. I tried using I-Doser nearly three years ago, and let me tell you something: it's bunk. Well, the science is there, but don't equate it to "getting high." Do not call your congressman trying to get it banned or whatever because you'd simply be wasting your time.

The story, which seems to have originated in The Daily Mail, focuses on YouTube videos that young people have posted, each apparently showing them "freaking out" while I-Dosing. Because bored teens would never post untruthful videos to YouTube, right?

This is all basically Reefer Madness for the iPad generation.

The actual act of I-Dosing isn't all that new. It's based on an old audio technique called binaural beats, which was discovered in the 1800s.

The danger of I-Dosing, I suppose, is to to get young people comfortable with the idea of doing drugs, which could make them more willing to actually do drugs later on in life. You know, because listening to two tones of audio is the same as rolling.

I honestly think this is much ado about nothing. If your teen is wasting his or her time listening to musical tones, well, consider yourself lucky: at least he or she isn't out there stealing cars or robbing people on the street. Tell him or her to knock it off and either get a job or open up their science book and study.

Problem solved.


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