CrunchGear |  |
- Publishers in a tizzy over new iPad revenue possibilities
- Toshiba announces 750GB and 1TB HDDs for notebooks
- This amazing photo of Earth cost only $750 to take
- Create your own view of the world with the WindowWall
- Hercules Mk4 DJ controller announced at Musikmesse
- Hack your Samsung TV, linux guy
- Review: 3M MPro150 pico-projector
- Project Natal knows you live in a tiny apartment
- Make the synths smaller, Korg! Smaller I say!
- Further tests confirm iPhone touchscreen superiority
- Corsair announces really small flash drives
- Sony: “The PS3 is all the 3D gaming you need and you better like it.” (or something like)
- BR-800 digital recorder from BOSS
- What?! New York Rangers hockey game to be first 3D sports broadcast in the United States (and it happens tonight)
- CatholicTV launches 3D programming. Yes, you read that correctly.
- Dirt cheap and no features to speak of: will the Kobo e-reader sell by the million?
- Zero Punctuation: Battlefield: Bad Company 2
- It’s all well and good to demand secure electronic medical records, but when has your data ever been secure in the first place?
- Record sales, down. Game sales, down. Video sales, down. VHS sales… up?
- Those drones you use in Modern Warfare 2? They could be illegal in real life.
| Publishers in a tizzy over new iPad revenue possibilities Posted: 25 Mar 2010 05:20 AM PDT
To wit, the nut of this story is that the Wall Street Journal will cost $17.99 a month on the iPad, considerable savings over the $2 cover price. This subscription will presumably include all of the graphics and layouts that make the Journal famous as well as ads – lots of expensive, sweet ads. For example, “Unilever, Toyota Motor , Fidelity Investments” is paying Time magazine $200,000 for eight display ads in the iPages of Time magazine. That’s for eight issues, mind you, which breaks down to $25,000 an issue. $25,000 was probably the haircut budget for the ad staff at Time Inc. How can they buy a Ski-doo for their next Vail trip with that kind of money? I’m of two minds when it comes to who’s going to survive the death of print and the rise of the ereader. I think we’re on the an MP3-style cusp. These past few years, with the Kindle leading the charge, have been the Napster days of online reading. Back then, MP3s were exotic, odd, and hard to handle. Then Apple comes along and changes all that. Overnight, grandma is thinking about picking up the new Jennifer Crusie book on an ereader and now you’re going to have to tell her what to buy. And what are you going to tell her to buy? It won’t be the the Amazon’s version of the 2010 Rio Volt MP3 CD Player. It will be the shiny thing from Apple. That said, will the old brands make the move? Probably. I’d pay $1.99 for a new issue of GQ, for example, that I can read on the plane. Heck, I’d pay $19.99 for a 12-month subscription, just like I do in meatspace. And publishers will have a new set of metrics (and will probably discover that their circulations were vastly underreported.) I also thing sites like this one and big daddy TC will have a place at the table, although we haven’t yet picked out the China pattern or the menu. Thoughts?
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| Toshiba announces 750GB and 1TB HDDs for notebooks Posted: 25 Mar 2010 05:02 AM PDT
Toshiba is releasing one high-capacity HDD after another lately. Today, the company announced [PDF] two new hard discs, which are poised to find their way into our notebooks very soon, the MK7559GSXP (750GB/pictured) and the MK1059GSM (1TB). The 750GB model is the world’s most capacious 2.5-inch/9.5mm high HDD. Toshiba released its predecessor (holding 640GB) back in September last year. The new HDD is a two-platter that rotates at 5,400rpm, has a seek time of 12ms and boasts an areal density of 541.4G bit/in2, which Toshiba says is the highest in the industry. The 2.5-inch, 1TB MK1059GSM is a three-platter that’s 12.5mm thick and features the same speed and seek time. Toshiba already offers samples of the 1GB HDD to certain manufacturers (samples for the 750GB model will be available next month). The final versions of both drives are scheduled to ship to manufacturers in the second and third quarters of 2010.
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| This amazing photo of Earth cost only $750 to take Posted: 25 Mar 2010 05:00 AM PDT
Hello, Earth! Can you believe that this photo was taken by a man who attached a digital camera to a balloon? Madness.
There’s actually not too much involved here. You take a helium-filled, high-altitude balloon, strap a digital camera to it, and off you go. The camera goes up (that’s 22 miles above the surface of the planet), takes a photo every five minutes, then it comes floating down to Earth on a parachute. A simple GPS, not too different from the one in your car right now, gives the location of the camera when it comes back down. It’s the space-photography equivalent of macaroni glued to construction paper. Total cost? Around $750. That’s less than what I spent to build the PC I’m writing this post with. Clearly Robert Harrison, the UK chap who put all of this together, is cooler than I’ll ever be.
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| Create your own view of the world with the WindowWall Posted: 24 Mar 2010 11:30 PM PDT
Created by Runco, the WindowWall is designed to take the concept of your TV being a window to the world to a whole different level. The WindowWall can be set up in many different configurations to set up the ultimate home theater system, or just a fake window to the world in your basement. Pricing is based on the configuration, but I suspect this is one of those “if you have to ask, you can’t afford it” situations. Runco’s website has several different renderings of potential setups, and information on how to see a demo.
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| Hercules Mk4 DJ controller announced at Musikmesse Posted: 24 Mar 2010 08:00 PM PDT
There certainly is something to be said for portability. I’m just not sure this is where it belongs. The design seems to focus on being able to mix multiple audio sources with this single platform, iPod, turntables, laptops, etc. But if the controller is the only thing that’s super-portable, it kinda defeats the purpose. Not to mention having decent speakers you have to haul around. List of features:
Look for it in June of this year, at $199.99.
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| Hack your Samsung TV, linux guy Posted: 24 Mar 2010 07:00 PM PDT
The obvious question is why do this. Apparently the Samsung TVs have the capability to work as a media player, but from the factory it doesn’t work very well. Luckily the homebrew community has stepped in, and made strides recently in working though some of the encryption related issues. There’s quite a comprehensive list of media types and compatible televisions, but luckily the site is well done and the community is thriving. [via Hackaday]
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| Review: 3M MPro150 pico-projector Posted: 24 Mar 2010 05:30 PM PDT
Pros:
Cons:
Full review: I’ll keep this short: the MPro150 is essentially the MPro120 with an on-screen menu, internal storage, SD card slot, and support for displaying several file formats. The projector part is almost exactly the same as the MPro120, so head on over to the original review for info on that. I can summarize for you, though: as long as you’re willing to restrict yourself to using it in a dark room or have a very small display size, the MPro150 and 120 are fun and effective. The resolution and brightness are limiting, but you know this isn’t an HD display going in. The new features in the MPro150 are welcome, but it seems pretty clear to me that the MPro170 (or whatever the next version will be called) will actually be the one to get, at least if you plan on watching any video with this thing. Let’s be fair, though: the MPro150 supports Word, Excel, Powerpoint, PDF, BMP, JPG, MP3, and MP4. Sounds like a lot, and if you’re in an office it kind of is. Text is sharp and navigation, while a little slow, is straightforward. You can zoom and scroll easily in any of the Office formats and PDF, and photos were surprisingly sharp and vibrant (if slow to load), though line drawings and diagrams showed pixellation. It should be said, actually, that the whole on-screen display is slow to respond to button presses, though it never “forgot” any that I’d pressed.
   (The rainbow effect you see is in my camera, not the projector. Also, you can be significantly further away and get a good image, I just needed it bright enough for the camera) For the rest of us non-desk-jockeys, there’s no support for many files we get off the internet – FLV, WMV, MKV, MOV, OGG and so on. MP4 is a popular format, to be sure, but not even all the MP4s I threw at it worked. One I’d made and encoded myself with H264 (the MPro’s preferred format) only gave me an error message. I popped on an AVI movie and it played, but was stretched to 4:3, with no way of changing the aspect ratio. Worse, there is no way to navigate within video; you can only pause, play, and advance to the next video. I was looking forward to some Zatoichi projected on my ceiling while lying on my bed, but no. Sound is, as it was before, tinny as hell but quite loud enough; I played quite a bit of Super Mario Kart on this thing and never felt the need to pipe the sound elsewhere. You might feel differently when playing God of War 3, though. Not of lot of bass — or any at all, really. The fan sounds a little whinier on this model when it kicks in, but I suspect that’s a unit-by-unit variation.
The device itself has gained a little bulk. It’s longer, and they neglected to move the tripod mount back to compensate for it, and consequently it’s more difficult to balance on the spindly little tripod that’s included. I managed, though. The controls are changed to allow for navigation. I found the buttons a bit hard to depress, which can be trouble if you have the tripod in a perfect position, since the pressure of your finger will bend its legs. Conclusion: At just under $400, the MPro150 is no bargain. For much less (~$250), you can get its predecessor, which is fine if you’re running video from an external source. If the ability to project Word files on the wall of a dark room is something you really need, then this is your gadget. But if you want to watch movies, or load your old web video collection on a MicroSD card and have it on tap, I’d wait for the next generation. I appreciate 3M wanting to keep it simple, but media management isn’t simple, and I’m guessing 3M will learn a lot from the reviews of this generation and put out a killer product in six months or so.
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| Project Natal knows you live in a tiny apartment Posted: 24 Mar 2010 05:00 PM PDT
Previous reports indicated that you’d need a large space to use Natal, but apparently that is not the case. Microsoft was quick to respond that they are aware of the fact that people may have limited space, and that Natal will automatically scan a room to determine the size, and be able to detect movement within a range of up to 13 feet away. This should be more then sufficient for even the smallest of living rooms, no matter where you live.
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| Make the synths smaller, Korg! Smaller I say! Posted: 24 Mar 2010 04:30 PM PDT
What was once applauded as the smallest synthesizer in the world, was stripped of that title this week at the Musikmesse show in Germany. All hail the rightful heir, Korg’s Monotron.
With just over 1 full octave on a ribbon keyboard, the Monotron can almost fit into your pocket. It also manages to fit a VLO, VCF, and LFO under its tiny little hood. The VCF circuit is the same Korg put in the classic MS-10 and MS-20 models. An auxiliary audio input allows you to run any sound, any sound at all, through the Monotron’s filters. We’re expecting these things on the shelves sometime in May at just under $70.
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| Further tests confirm iPhone touchscreen superiority Posted: 24 Mar 2010 04:00 PM PDT
Continue reading at MobileCrunch…
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| Corsair announces really small flash drives Posted: 24 Mar 2010 03:30 PM PDT
I actually like the Flash Voyager line, and these look interesting as well. The Mini features a retractable connector (instead of a cap that always gets lost) and is (at least physically) very small. They are available now from various retailers, with the 4GB version selling for around $20. The 16GB retails for around $50, and the 32GB doesn’t appear to be available yet. Check out Corsair’s website for more information.
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| Sony: “The PS3 is all the 3D gaming you need and you better like it.” (or something like) Posted: 24 Mar 2010 03:00 PM PDT
IGN UK’s interview with SCEA’s Director of Hardware and Marketing John Koller
Remember the last time Sony initially questioned Nintendo’s approach? Yeah, let me introduce you to the don’t-call-it-a-Wii-Remote-clone-even-though-it-clearly-is Playstation Move.
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| BR-800 digital recorder from BOSS Posted: 24 Mar 2010 02:30 PM PDT
Field recording sessions are fun, but there’s a pretty large gap between the low and high ends of the gear. You either get a handheld stereo recorder, or have to haul a mess of interfaces and preamps with your laptop. But this multi-track recorder from BOSS fills in that gap nicely with a very versatile and flexible recording platform.
You can record up to 4 track simultaneously, and have up to 8 for playback, plus a dedicated stereo drum track. There’ a slew of effects processing, a drum machine, and a pair of on-board condenser microphones to allow you to record at a moment’s notice. Power comes from 6 AA batteries. The touch sensors give the device a very streamlined look as well. Once you’re past tracking, and onto the mixing stage, you can use the BR-800 as a control surface for your DAW. Or a USB interface, so you can utilize the onboard effects. And if you don’t have a Digital Audio Workstation, Cakewalk SONAR 8.5 LE comes included. An interesting twist is that it records directly onto an SD card, making getting your files around that much easier. Maximum supported size is 32 GB. We’ll be getting a review as soon as they’re available. And when they are, they’ll run at $525.00.
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| Posted: 24 Mar 2010 02:00 PM PDT
Who would have thought that the very first sport to be broadcast in 3D in the U.S. would be hockey? Certainly not me! I would have assumed “football” or baseball, sports with a proud American pedigree. But, whatever, here we are. Cablevision, the same cable company that gives me super-fast Internet (even though I get TV from DirecTV), will broadcast tonight’s Islanders-Rangers game in fancy-pants 3D. Let freedom ring! The broadcast will be available to any Cablevision subscriber who has MSG Network (I’m not sure if that’s a premium channel these days, been a while since I’ve dealt with Cablevision on the TV side of things) and a 3D TV. Cablevision will also be hosting some sort of viewing party at Madison Square Garden, where the game takes place tonight. We’re not cool enough to have been invited :-( You’ll recall that Germany’s first 3D broadcast was a soccer game. The beauty of that is that I know more about the two Germany teams that were involved (Hamburg and Leverkusen) than I do about the Islanders or Rangers. Interesting fact: The Rangers and Madison Square Garden itself are owned by a company that was spun off from Cablevision. Yes, a cable company nobody has heard of outside of the New York are owns (sorta) the most famous arena in the country. Funny how that works.
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| CatholicTV launches 3D programming. Yes, you read that correctly. Posted: 24 Mar 2010 01:30 PM PDT
Paul would have been so jealous right now. Massachusetts-based CatholicTV has launched 3D programming on its Web site, and plans to launch a proper 3D TV network, Ã la ESPN 3D, shortly. Take me now, O Lord! Right, so the network launched the 3D programming yesterday, and you can watch it right now if you have a pair of old school red-and-blue glasses. I don’t happen to have such a pair handy, so I’m not able to say things like, “Well, now I see what the fuss is all about! You really ought to read the full Canadian Press story, because the guy in charge says some pretty great things, among others, calling 3D a “hot technology.” I haven’t been to a Catholic church in about five years, but I certainly don’t remember the priest using terms like “hot” to describe church goings-on. All I know is, I’m going to make a killing selling 3D glasses to Broadway show-going tourists in Times Square. “Who wants to see Play when you can see it in 3D! Only $10 each!”
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| Dirt cheap and no features to speak of: will the Kobo e-reader sell by the million? Posted: 24 Mar 2010 12:56 PM PDT
The Kobo e-reader is the spark that set this post off; at $150, this 6″-screen, 0.1″-thin, half-pound device is among the very cheapest e-readers out there, yet Kobo also runs its own bookstore, which has the usual classics and bestsellers — probably 90% of what gets sold for e-readers. It’s going to be sold at Borders, and with its modest price tag might make for more of a temptation to browsing customers. But as long as consumers are being bombarded with promises of Android, touchscreens, cool dual-screen form factors, the Kobo is going to look mighty shabby in comparison. And by the time Kobo gets some press and is widely available, we’ll probably be hearing about all the cool stuff that’s going to happen next year. What’s a cheap, functional e-reader to do?
We talked in the podcast about the Alex and things like co-branding with publishers and subscription models. I think that in the coming tablet wars, the only way e-books will be able to stay above water is with volume. And in order to have volume, they’re going to need to be able to make a real value proposition when there’s an iPad or Chrome OS tablet in their customer’s hand. As much as I like the Que, for instance, few will buy one at $650 when you can get a tablet computer for far less. Sure, they don’t do the same things exactly, but tell that to the consumer looking at full-color e-books on the iPad and desktop-class web apps in Chrome OS. There’s only one thing to do: get them prices down! E-reader sellers have been living in a land of milk and honey for the last year; although their devices are yet unfamiliar to most people and probably aren’t selling as well as anyone hoped, they were a class to themselves and people justified spending $350 because “that’s just how much these things cost.” This year should change that, and the iPad’s strong sales should strike fear into e-readers’ hearts. Amazon is already hedging its bets.
What to do? Are they doomed? Hell no. But you better believe they’re going to be niche a year or so from now. Once the place of the tablet in a person’s tech lifestyle is established, I personally think people will find room for an e-reader, but it’s going to be hard to justify spending a lot. To return to the Kobo, however, a cheap device that replaces a whole class of paper books and mass-photocopied lecture notes could be a breakthrough for a University. English majors could probably get by with the 100 free books that come pre-loaded on the thing. Or a teacher-administrated set of locked Kobos in a middle school classroom — no more dog-eared copies of Where the Red Fern Grows: “Choose two heart-rending dog stories from the eight available on your Kobos, children. Your progress will be monitored — and your tears.” Seriously, though. Kobo, being first and foremost the cheap, basic option out there, should capitalize on that — as far as one can capitalize on being inexpensive. Call up school districts, libraries, universities, and hey why not, government agencies. Think of the amount of paper used in duplicating bills and memos for interns and editors to read! Of course, if any great amount of marking up is required, that’s a bust for the Kobo, which has very little in terms of input, but it still could be very useful in the right situations. They’ve also got apps for the major smartphone platforms, which is a good selling point for big, homogeneous groups like enterprise and government. The thing is that Kobo needs to bite the bullet and start selling these things for peanuts. If they want to get a leg up on the other e-readers, to say nothing of survive the onslaught of tablets, they need to get a million units out there stat. Apple’s got a 10-iPads-for-$4970 deal right now, but to outfit a class of freshmen at that price would bankrupt Croesus. But if Kobo calls up UCLA and says “Psst – special deal for you, my friend, Kobo eighty dollars, you buy at my store,” I think they can guarantee themselves quite a few sales, though it may mean a lot of work by some party in localizing lecture notes and so on to the e-book format. If the state or city won’t bite, then offer deep student discounts. Just get them out there. The gist is this: the only way e-readers are going to stay healthy a year from now is by either being one of the few leading brands (Kindle, nook, etc) who can sell at a premium, or by selling their product in thousand-packs for deep discounts. Schools are the obvious target for this kind of sales tactic, but like the Alex, Kobo could also work with publishers and stores to re-brand and customize, as they’re likely doing with Borders. Of course, at this point it’s still speculation and guesswork as to the buying patterns of the book-buying public, so we’ll see how it turns out, but for a non-premium device like the Kobo, I think the course is clear.
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| Zero Punctuation: Battlefield: Bad Company 2 Posted: 24 Mar 2010 12:30 PM PDT “Dust!”
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| Posted: 24 Mar 2010 12:00 PM PDT
Pretty much spot-on, this. There’s an op-ed in The Wall Street Journal that argues that Americans should badger Congress and the president, asking them to hold off on doling out stimulus dollars to electronic medical record systems that don’t have appropriate privacy safeguards in place. As it stands, electronic medial records aren’t exactly sealed—insurance companies can peek at them, as can pharmaceutical companies. So, let’s instead focus on creating an electronic medical record system that’s as foolproof as possible. Slight issue: when is your data, medical or otherwise, ever truly secure? Before I get into this, let the record show that I’m pretty much in full agreement with the op-ed, which was written by a psychiatrist. Thirty-five years on the job gives her a pretty strong leg to stand on. The main argument is that today’s electronic medial records, as set by the Health Information Portability and Accountability Act, are as porous as something porous. High-minded, yes. Not every Joe can see what medicine you’re taking, but in some cases your employer can, or your insurance company can. “What? Johnson’s on Prozac? Keep an eye on him, Mack.” “Will do, boss.” Granted, that’s a Doomsday scenario, but it’s certainly something that can happen given the nature of electronic medical records. So that’s that part of the equation, that electronic medial records as we have them today aren’t fully respectful of the privacy that every patient expects. Here’s the thing, and again I say that I agree with the op-ed: your data is never safe, anywhere. Electronic medical records falling in the hands of, well, anyone other than you and your doctor, is simply par for the course. How many times do we hear of big box merchants losing credit card records? How many times do we hear stories of dumb kids putting comprising photos of themselves on Facebook, then their schools or employers find out? For that matter, how many Facebook accounts have been hacked in recent months? (Ever get a Facebook message from a “friend” saying that he’s stranded in London and needs $2,000 as soon as possible?) How many e-mail and bank accounts are phished every day, creating a complete nightmare for the victim? It’s sorta the nature of electronic data as a thing, that makes it easier for it to fall into the wrong hands. It’s pretty much impossible for The Man to get a hold of your medical records when they’re physically in a safe at your doctor’s office. Unless the insurance company, or your icky boss, Metal Gear Solids his way into the office, you can pretty much assume that no one untoward is going to see said records. That’s not the case when these records are a mere few keystrokes away from anyone on the planet. Of course, the benefits of electronic medical records are manifest: your primary care physician can zip them on over to the specialist you’re going to see later today in no time at all. Storage costs go way down: how much does it cost to store reams of paper versus a couple of files on a hard drive? I should probbly mention that I haven’t been to a doctor in years, so they might be using robots and dark matter to look at patients these days for all I know. So yeah, it’s tricky. Electronic medical records, by their very nature, as far more easily accessible than paper-based ones. We need to ensure that the proper safeguards are in place before embracing them full steam ahead, while keeping in mind all of the advantages of an electronic system.
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| Record sales, down. Game sales, down. Video sales, down. VHS sales… up? Posted: 24 Mar 2010 11:30 AM PDT
In the grand scheme of home entertainment, these numbers are hardly a drop in the bucket. Movies, PC games, and console titles are still moving millions of copies per title. VHS has jumped up 214%, except total sales still haven’t cracked 100K. But who’s still making all of these tapes? At least with other retro media formats such as vinyl and instant film, there are distinct advantages over today’s mediums. MP3s don’t have anywhere near the same fidelity or warmth, and modern cameras still can’t instantly print analog prints. But I don’t see anything VHS tapes can do that DVDs can’t do exponentially better. One interesting tidbit is that music sales aren’t as far down as you’d expect. 2009 only saw a 0.8% decline despite the loss of large chain stores such as Zavvi and Woolsworth. According to ERA director general Kim Bayley:
But some changes to the music delivery system may be responsible. The average price of an album has dropped below £8 for the first time, and smaller, independent retailers are surviving. Seems the US could take a leaf out of their book, perhaps?
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| Those drones you use in Modern Warfare 2? They could be illegal in real life. Posted: 24 Mar 2010 11:00 AM PDT
You know all those drones you kids use to rain grim death upon your unfortunate friends in Modern Warfare 2? Well, according to an American University law professor’s Congressional testimony, they may be illegal under international law. Of course, they could be totally fine, too, it’s just that nobody really knows for sure. That’s probably not what the U.S. military wants to hear, given how much it has spent, and will spend, on drones. The deal is that the U.S. government has never actually justified, on a legal basis, its use of drones. It has never written a memo, went in front of a Congressional committee, tweeted a quick thought—nothing. The question becomes, OK, at some point you’re going to have to explain the legality of these things, so what’s the hold up? Or, in the words of the professor, one Kenneth Anderson:
Hmm, you’d think the government would have cleared that up before deploying all of those drones… It gets better! It’s cool and all when the U.S. military has a monopoly on drone technology, but what happens when a proper rival gets a hold of them? Do we, as Americans, want to straddle this line of legality ad infinitum, then find out that Rival Country now has ‘em, too? We occasionally write about drones because they’re quite neat: the amount of engineering and research and development that goes into drones is well worth any tech fan’s attention, if only for a moment. Maybe by the time Modern Warfare 13: Still Fighting comes out, the legal status of drones would have been cleared up.
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If there’s one thing putting a spring in the step of publishers this summer and giving them just a little more impetus to initiate summer hours and “get away from the hustle and bustle of the city” by having their driver take them to their house on the Hamptons, it’s the iPad. Is there anything this thing can’t do? Absolutely not, because publishers are flocking to it in droves in an effort to save their falling circulation numbers.
I love the show Leverage. Partly because it’s filmed in my home town of Portland Oregon, and partly because of the high tech gadgets that they use. For example, the briefing sequences use a wall of LCD TVs. The each TV can show an individual shot, or can be combined into one massive display, which just looks like fun to me. Well, you can buy your own, better version, with the WindowWall.
Interestingly enough, the official Samsung firmware for several different models is based off the Linux kernel. This opens up a whole world of possibilities, particularly since many users feel that the current firmware is broken. The major problem is that the media player functionality is very basic, and missing key file types needed to make it useful.
Microsoft revealed more information about Project Natal today, the motion sensing Xbox 360 camera. Previously, there were some concerns about exactly how much space would be required in a room in order for the device to work properly. Microsoft says don’t worry, Natal will know you live in a crappy studio apartment in New York.
Corsair just announced the latest in their line of USB drives, the Flash Voyager Mini. Smaller then a quarter, the mini is just the right size to lose when you really need them, and come sizes ranging from 4 to 32 GB. 
Sell in bulk. The e-book is a loss leader, right? If someone spends $150 on a reader, you can be sure they’re going to get their money’s worth by buying at the very least 10 or 20 books and magazines a year with the thing. I don’t know why more e-readers aren’t being sold at or below cost. Sony made the same mistake with the PS3 — if they truly had a “10-year plan” for their device, why were they so chary of losing money at launch? Nobody is going to buy a PS3 and no games, and nobody is going to buy an e-reader and no books. 
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