Analytics tools are easier to use and more affordable than ever before. No matter how many visitors come to your site, you can use web analytics to gain insight into what your users like — and don't like — about your web pages so you can improve their experience while increasing traffic. Read this guide to understand the basics of what web analytics are and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
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