In today's competitive marketplace, building long-lasting relationships with customers is key to increasing customer lifetime value, satisfaction, and advocacy. But as the modern multi-channel consumer becomes more empowered than ever, organizations are struggling to identify the right customers to target with the right offers through the right channels – let alone deliver this in the most cost-efficient way. By leveraging customer analytics, organizations move from reacting to predicting. Watch this on-demand webcast and join analytics experts as they discuss the five key strategies to enhance customer loyalty.
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