Understanding the Social Marketplace

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March 17, 2016
1:00 pm ET / 10:00 am PT
Duration: 60 minutes


Sponsored by IBM

Understanding the Social Marketplace
Deep understanding of consumers is today's most valuable business asset, but understanding consumer needs, desires, and beliefs at scale, and in an actionable way, isn't easy. Learn how social media analytics technology can help you achieve a holistic view of consumers, your market, and competitors — all from millions of online sources. Check out this upcoming webinar and join Allison Smith, Offering Manager for Watson Analytics for Social Media, as she introduces you to this new cloud-based analytics tool. Attend to learn how to maximize the impact from this cutting-edge analytics investment.

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