The concept of customer relationship management (CRM) is not new. However, many CRM products and implementations lack critical components needed to succeed in today's world of fast-paced change, highly informed consumers, and a constantly expanding array of customer touch points. To stay alive in today's competitive business climate, you have to be better aligned with your customers than ever before. Read this eBook to learn how modern CRM can unlock the value of business orchestration, helping your business thrive, not just survive.
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