Today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance a 360-degree view with information from more sources, both within and beyond the enterprise. Information in email messages, unstructured documents and social media sentiments — previously beyond reach — is now extending the 360-degree view. An enhanced 360-degree view empowers customer-facing professionals with the right information to engage customers, develop trusted relationships, and improve customer loyalty. This eBook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
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