Donald Trump's Branding Sucks

8.7.15 ENTERTAINMENT Everything Wrong With Fantastic Four, by the Numbers Here's a numerical breakdown of every random, stupid, or just plain unnecessary thing that happens in this movie. SCIENCE How the US Military Helped Invent Cheetos Here's how the military figured out how to make self-stable cheese -- and helped invent Cheetos to boot. GEAR All NFL Players Are Getting RFID Chips This Season Using RFID tracking and very fast data crunching, the new NFL app for Xbox One and Windows 10 turns real-game action into game-like graphics. DESIGN You Know What Else Sucks About Donald Trump? His Branding SECURITY How Fiction Can Reveal the Horrors of Future Wars BUSINESS First Look Media Turns to Old Media for a Reboot

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