The increasing digitization of information in recent years, coupled with the proliferation of multi-channel processes and transactions, has resulted in a data deluge, i.e. Big Data. But, Big Data isn't merely an extension of BI and it isn't necessarily about sifting through huge volumes of data. What sets organizations that are extracting meaningful insights from their Big Data apart from others is their ability to tap the right data in the right situation. Read this eBook for practical advice on implementing Big Data analytics in your organization.
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