Marketing Performance Accountability -- The New Customer-Centric Metrics

The Latest Technology Research and Resources Please add contentupdates@webbuyersguide.com to your address book! View in a browser Marketing Performance Accountability — The New Customer-Centric Metrics As today's empowered consumers are outrunning traditional marketing campaigns and behaving in an entirely non-linear fashion, marketers find themselves looking for ways to address major challenges such as performance transparency, ROI accountability, and demonstrating campaign effectiveness. Leading marketers are identifying key ways to evolve their strategies in response to empowered customers. They're incorporating insights from new "customer-centric" metrics of success in parallel with established marketing KPIs. Watch this on-demand webinar to discover tools that can help calculate, analyze, report, and share marketing ROI and demonstrate accountability back to the organization. Watch It Now This valuable resource is free to Web Buyer's Guide members and it's easy to access. Just click on the button or image of the resource and follow the simple instructions. ADDITIONAL RESOURCES Other Web Buyer's Guide members who checked out this resource also expressed interest in the following offers from the Research Library: How to Master Omni-Channel Customer Engagement from Avaya Remote Collaboration Challenges (And How to Overcome Them) from Polycom Working for Your Success, Web Buyer's Guide You are receiving this email because you have registered for a tutorial, download, white paper, webcast, or have elected to receive information or offers from Web Buyer's Guide. If you do not wish to receive future mailings from Web Buyer's Guide: Unsubscribe from Web Buyer's Guide Tech Alerts Unsubscribe from All Ziff Davis Enterprise Mailings Web Buyers Guide is the property of QuinStreet, Inc.  |  950 Tower Lane, 6th Floor, Foster City, CA 94404 © 2014 QuinStreet, Inc. All rights reserved.