Visualization exploits the human visual system to provide an intuitive, immediate, and language-independent way to view and show your data. It is an essential tool for understanding information. Visualization plays a key role in enabling the understanding of complex data analytics, and it can convey the key analytical nuggets of information to other people in the organization who have less expertise in analytics. Read this white paper to learn how visualization can play a vital role in using big data to get a complete view of your customer.
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