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How to Plan & Execute Successful Data Mining Projects for CRM
More cost-effective customer acquisition and retention, better targeting of marketing campaigns, improved cross-selling and up-selling to increase customer value — these are just some of the customer issues that leading companies address through data mining. Through predictive analytics, your company can use insights gained by analyzing data to direct, optimize, and automate customer-focused interactions, anywhere in your organization. This white paper provides ten tips that your organization can benefit from if you're looking for ways to initiate or improve CRM activities.

 

 
 
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